Terms & Privacy


All visitors are subject to these terms and conditions. Derogations are valid only if agreed in writing.


IAM Prague: Illusion Art Museum Prague, registered as IAMPrague s.r.o, which is the company responsible for the management and operation of the museum.

Museum space: Old Town Square 480/24, 100 00 Prague 1 - Old Town, including the gift shop, interior courtyard, restaurant and the garden area directly in front of the building.

Visitor: anyone entering the museum space to visit an exhibition and/or attend an event.

Consumer: anyone using the IAM Prague website, relevant subdomains, and other online applications, the online ticket shop, restaurant, the gift shop or the IAM Prague application.

Museum staff: anyone representing the museum and who is identifiable as such.


Article 3.1

IAM Prague publishes admission prices through its proprietary channels, on the website, by the entrance to the museum and through direct communications. The prices listed here are subject to change. Moco cannot be held responsible for the (incorrect) publication of admission prices by third parties.

Article 3.2

Admission tickets can be purchased at the entrance, on the website or from one of the museum’s licensed resellers.

Article 3.3

A visitor will be eligible for a discounted admission fee if they meet the applicable conditions. Museum staff may ask for proof of ID for the discounted admission fee. If the visitor cannot produce a proof of ID or the proof of ID is not valid, the visitor will be charged the regular admission price.

Article 3.4

A visitor who has purchased an admission ticket will not be entitled to a refund or any kind of compensation in case of loss or theft of the ticket. Once an admission ticket has been purchased, it cannot be exchanged.


Article 4.1

IAM Prague publishes its opening hours through its proprietary channels, on the website, by the entrance to the museum and through direct communications. The Museum reserves the right to change previously published opening hours without visitors being entitled to a refund of the price paid for their admission ticket. The Museum cannot be held responsible for the (incorrect) publication of opening hours by third parties.

Article 4.2

Part of the museum space may be closed to visitors on certain occasions. Such will not entitle visitors to a refund of the admission price. When a substantial part of the museum space is closed to visitors, there will be a notice on the website and by the entrance, and a reduced admission fee will apply or another kind of compensation will be offered.


Article 5.1

Visitors must conduct themselves in the museum space in compliance with the standards of public order and with these regulations, while always abiding by the instructions of museum staff. Failing that, visitors may be denied access without being entitled to a refund of the admission fee or other costs incurred.

Article 5.2

Parents or supervisors of under-age children, either in organized groups or not, are responsible for the children’s behavior.

Article 5.3

IAM Prague does not offer storage for strollers, mobility scooters, wheelchairs, etc. There is limited space available outside the museum to park such items. Visitors must check with museum staff first before parking strollers, mobility scooters, wheelchairs, etc. outside. The Museum does not accept responsibility for damage or loss or theft of goods left by visitors.

Article 5.4

The museum space can be accessed with small rucksacks or handbags, provided these are hand-carried or worn on the front. The Museum does not accept responsibility for damage to or loss or theft of goods left by visitors.

Article 5.5

Museum staff may ask to inspect a visitor’s bag for security reasons.

Article 5.6

Smoking, eating or drinking is not permitted in the museum space, except for the restaurant and in the outside area.

Article 5.7

Pets are not permitted, except for official guide dogs.

Article 5.8

Visitors are liable for any damage caused by them.

Article 5.9

Visitors are allowed to take pictures or shoot video


Article 6.1

Visitors enter the museum space at their own risk. IAM Prague can only be held liable for injury to a visitor or loss or damage to the properties of a visitor if caused by intent or gross negligence on the part of The Museum. Damage or injury will be covered up to the amount for which The Museum is insured or should in all reasonableness be insured. Possible compensation can never exceed the loss determined by IAM Prague’s insurer. Moco can never be held liable for indirect losses or damage.

Article 6.2

Shortcomings caused by force majeure can never be attributed to IAM Prague and will never lead to entitlement to a refund or compensation. Force majeure is a suspensive or resolutive condition for these general terms and conditions.


Article 7.1

There is CCTV video surveillance throughout the museum space. Video footage will be stored in line with legal provisions and, whenever required, shared with the law enforcement agencies.

Article 7.2

The Museum reserves the right to take photos and shoot video in the museum space to use for publicity purposes. Visitors who object to appearing in such photos and video can let IAM Prague know, and IAM Prague will then endeavor to prevent publication of any photos and video featuring the visitor in question.

Article 7.3

IAM Prague uses cookies to facilitate the use of our website and to compile a profile of consumers’ online behavior. For this, IAM Prague uses a service provided by Google, which may share the information with third parties if legally required to do so or to the extent that third parties process the information on Google’s behalf. Data collected will not be linked to names, addresses, email addresses, etc. The consumer has the right to request access to the data and have it rectified or erased.

Article 7.4

Consumers can purchase admission tickets on the tickets page on the website. The personal data needed for that are requested during the ordering process and stored in a database operated by third party. These personal data are used only by IAM Prague for the purposes of the purchase. The consumer has the right to access the personal data, have the personal data rectified or have the personal data erased by submitting a request to that effect.


Article 8.1

Consumers can purchase products at the museum store. Products displayed are sold at the indicated price, which includes VAT.

Article 8.2

Items purchased at the museum store can be exchanged by returning the product to the store in person with the receipt within fourteen (14) days. Returns are accepted only on account of production or sales faults. The consumer will then receive a non-faulty version of the same product. If the product in question is no longer available, the purchase price will be refunded.


These general terms and conditions and the activities are subject to Czech law. 


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